iAds

Tech news from around the web:

  • Apple is lowering its minimum spend from advertisers on its iAds advertising platform from $1m to $500,000, says AllThingsDigital. The move, which follows the first run of iAd campaigns, is designed to appeal to smaller-scale advertisers who originally couldn’t afford the platform.

 

Joseph Menn

Since Apple bought Quattro Wireless last year, it has continued to offer that company’s services placing banner advertisements on smartphones even as it ramped up work on iAds, the fancier iPhone-only marketing with interaction and video.

No more. The former Quattro CEO who is now an Apple VP, Andy Miller, told customers this week that Quattro will stop taking new orders at the end of September and devote all its attention to iAds.