Dropbox chief executive Drew Houston didn’t mention iCloud once during his presentation at the cloud storage company’s first ever developer conference on Tuesday. But as Dropbox rolls out its new platform tools – allowing apps to synchronise not just files and folders but progress in games, realtime sketches or any other kind of data from one device to another – it’s clear that Apple was the unnamed competitor that Mr Houston has to take on. Read more
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Best Buy and Best Buy Mobile stores in the US are poised to take pre-orders for Apple’s iPhone 5 starting this week with the handset arriving in the first week of October, according to BGR. US mobile group Sprint will be carrying the iPhone 5 at launch. 9to5Mac, meanwhile, reports that Apple has begun iOS5 and iCloud training at its retail stores to coincide with the iPhone5′s unveiling. Read more
Every year, Apple’s Worldwide Developer Conference turns into “Apple week”. The tech world holds its collective breath for the company’s latest list of announcements.
But this year had an extra twist: a spaceship spotted in Cupertino.
There’s always a danger, when a company like Apple comes up with a sweeping move like the iCloud, of viewing it in isolation. But the responses from Apple’s rivals will be rapid.
That, of course, is exactly why Steve Jobs has just tried to stake out the territory in his own inimitable way, months before Apple is actually in a position to launch a service. Sound familiar? It’s the same game plan that Microsoft followed for so many years. Read more