Industry watchers scrutinise Apple announcements as hard as a customer might look at its high-resolution Retina displays, trying to see the individual pixels that are supposed to be indistinguishable to the human eye.
Thus, this morning’s announcement – that the iPad mini with its own new Retina display is now on sale – will be subject to the usual intense analysis. Read more
Apple may have beaten Wall Street’s revenue and profit expectations with its latest quarterly earnings on Monday, but the market’s skittishness about the durability of its profit margins was much in evidence. Earnings guidance, on the face of it, seemed to point to steady margin erosion in the coming months. But Apple was able to silence the doubters – for this quarter, at least.
Read on for details of the earnings and our coverage of the earnings call as it happened.
You can now comfortably hold the iPad with one hand.
What, you want more? That really is all you need to know. Read more
On a brisk, foggy Tuesdsay morning in San Francisco, Apple unveiled the iPad Air, a new tablet which is thinner and faster than the previous devices, in a bid to consolidate its grip on the high end of the tablet market.
In what it called the “lightest full-sized tablet in the world”, Apple said it had a “dramatically different experience” but the new tablet did not include the fingerprint reader that some had expected after it was introduced for the latest iPhone. The company also unveiled a new iPad mini and cut the cost of the original smaller tablet to $299, the cheapest price for an iPad ever.
Revealing a whole host of updates from mobile apps to its Mac OS update, it announced that it would now offer its software for free. Tim Cook, Apple’s chief executive, said the move was “turning the industry on its ear”.
Tim Bradshaw and Hannah Kuchler followed the launch for the FT’s Apple liveblog as Tim Cook took to the stage at the Yerba Buena Center for the Arts in downtown San Francisco.
Rupert Murdoch on Monday said he was closing The Daily, the iPad-only newspaper launched with great fanfare in February 2011, writes Robert Cookson.
Mr Murdoch characterised The Daily as “a bold experiment in digital publishing”, but said that ultimately, “we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.” Read more
Apple's iPad mini
Apple’s introduction of an iPad mini and the second update this year of the original iPad positions it perfectly to take on all-comers in the tablet wars for this holiday season.
Having handled the new mini at Apple’s launch event on Tuesday, I think it could be onto another winner, the only doubts being over whether consumers will think it too expensive for a 7in-category tablet or so cheap and adequate enough that they need not buy the pricier 9.7in iPad.
Apple must feel it has dealt with the cannibalisation issue by introducing a new version of the “new iPad” it unveiled in March, so that the larger model feels fresh and still appealing to consumers.
Improvements include an even faster chip – the A6X – said to deliver twice the performance of its predecessor, an improved FaceTime HD camera, the new Lightning connector, dual-band Wi-Fi and support for additional LTE carriers worldwide. Read more
Apple has unveiled a smaller version of the iPad – the iPad mini – and an updated version of the original iPad at an event in San Jose, California.
The Silicon Valley company also revealed new versions in its MacBook, Mac mini and iMac line of computers. The updates come three days before the launch of new PCs featuring Windows 8.
You can follow how the announcements were made in our live blog from the event at the California Theatre, after the jump. Read more
Exactly an hour after Microsoft announced its pricing for its Surface tablet, Apple sent out the invitations to what is expected to be the launch of a smaller and cheaper iPad – perhaps called the iPad Mini or iBook – next week.
The timing is hardly likely to be coincidental but it’s hard to see who is hijacking whose announcement here. Read more
Amazon has taken on Apple with a range of new Kindle Fire tablets in different screen sizes that claim better performance and significantly undercut the iPad on price.
At a media event in Santa Monica, California, Jeff Bezos, chief executive, announced an 8.9in 32Gb Kindle Fire HD tablet (pictured left) that would cost $499 and feature 4G LTE connectivity when it ships on November 20.
An upgraded version of the original Kindle Fire sets a new low $159 price point for a 7in tablet from major manufacturers. The Fire undercuts Google and Asus’s $199 Nexus 7 and challenges Apple, which is rumoured to be launching a mini-iPad in October. International availability for the Fire was announced for the first time. Read more