Tim Cook onstage at an Apple launch (Reuters)
Apple just announced that its biggest new slate of product launches in years is finally arriving soon.
This declaration came not from a black-clad stage or rising on a spotlit podium, but buried in a regulatory filing following Wednesday’s quarterly earnings.
Apple speculators, take a breath.
Executives from the iPhone maker, including its head of operations, met with officials from the US Food and Drug Administration last month, public records show, to discuss “medical applications”.
What could they possibly have been discussing?
Two reports on Sunday lent credence to the idea that Apple’s next big innovation might be a smart watch.
The idea isn’t new, but the rumour mill is gaining momentum, at a time when some Apple investors are becoming impatient for its next blockbuster product.