Izea

David Gelles

Some bloggers are under increased scrutiny for failing to disclose relationships they have with companies they promote in posts.

The FTC is considering new guidelines that would hold bloggers and companies liable for untruthful statements made on blogs or social media sites, and organisations such as Word of Mouth Marketing Association and the Social Media Business Council are developing codes of ethics that encourage transparency for independent and corporate bloggers alike.

Now a group of “mommy bloggers” is banding together to promote a group called Blog With Integrity. The self-organised, self-policing group aims to instill a new measure of credibility in the blogosphere by encouraging bloggers to come out and proclaim their incorruptibility. Read more

David Gelles

Womma, the Word of Mouth Marketing Association, has made its name trying to provide an ethical framework for the viral and buzz marketing industry.

It’s not an easy task, as viral and buzz practices can often appear deceptive, leading readers to believe that crafted conversations are in fact organic. Yet Womma has done a laudable job over the years, developing and revising a clear code of ethics that many companies now subscribe to.

So I was surprised to learn that Womm-U, the organisation’s upcoming summit in Miami, is being sponsored by Izea, a company notorious for its dubious ethical standards. This is a bit like if McDonald’s were to sponsor a PETA convention. Read more