Say you’re a fairly aggressive taxi app company with a reputation for hiking prices at peak times and raising hundreds of millions of dollars to crush your competitors. What’s the one thing with enough internet love to offset your karma? That’s right: kittens.
And so it came to pass that Uber, “everyone’s private driver”, for one day only delivered kittens and cupcakes. And the internet said it was good. Even for $20 for 15 minutes of “snuggles”.