Gamers lined up to buy the new Nintendo 3DS in their thousands last night, according to UK retailers HMV and Game, as the Japanese electronics company goes head-to-head with Apple’s launch of the iPad 2 to see which gadget can attract the bigger crowd.
The past has a way of catching up with you. Iridium, the satellite phone company, has been working hard to re-invent itself following its 1999 bankruptcy. Last September it returned to the stock market through a reverse takeover, and has set about raising money for a new fleet of low-earth orbiting satellites.
In the 1990s Iridium launched with the idea of selling satphones to a wide consumer market, but was soon overtaken by the mobile phone industry. It became chiefly a niche provider of phones to aid workers and the military.
Now, Matt Desch, chief executive, believes there could be a big new market to be exploited in tracking all sorts of objects, from trucks and cargo containers to polar bears, by satellite.