It’s the biggest day in the Apple calendar: the iPhone launch. This year, for the first time, Apple unveiled two new smartphones: the upgraded 5S, with a 64-bit chip and fingerprint scanner, and the all-new 5C, with plastic casing in a handful of colours.
Tim Bradshaw was at Apple’s Cupertino headquarters and April Dembosky reported from San Francisco.
After two quarters of declines, iPhone sales ticked up again in the latest period, to nearly 27m. Meanwhile, iPad sales dropped to 14m as rumours of a new iPad mini spread like wildfire. But for Wall Street, this was just the appetiser: the real banquet will be Apple’s current quarter, when iPhone sales are projected to jump to 50m and iPads to 22m. Speaking on the earnings call, Apple executives sounded optimistic about their ability to ship the new products in high volumes – though they warned that profit margins would suffer a temporary dent.
See below for our blow-by-blow take on the company’s latest earnings call. Read more