Big companies don’t usually like people messing with their logos. Whether it’s Apple sending cease-and-desist letters to supermarkets and cafes over their fruity icons, or itself being sued by the Beatles’ Apple Records, brands are fiercely protective of their marques.
Airbnb, despite being a $10bn company these days, is taking a rather different approach. As part of its rebrand unveiled on Wednesday, it is encouraging its customers to play with its new A-shaped icon and make it their own: tweak it, scribble it, put it on mugs and t-shirts. Read more