Marc Benioff

Personal View: Marc Benioff

This is the latest in our series on what it would take to turn Apple’s impending tablet computer into a true breakthrough product – and prompt gadget lovers to actually go out and buy one. Scroll down for earlier posts.

“Anyone with a Kindle knows that getting a book in ten seconds is an incredible experience. But the Kindle is a pioneering product, not a great product. I have several: it’s not an Apple quality product. The Kindle is the IBM PC of tablets.

That’s really the opportunity: for Steve Jobs to wave his magic wand, twinkle his eye, stomp his feet, and deliver the magic product that is cool and fun and easy.