marketing

Robert Cookson

It’s personal, attention-grabbing, and highly effective: email is one of the most important ways that companies market their products to the masses.

So no wonder that email marketers are concerned that Google has redesigned Gmail in a way that filters deals, offers and promotional messages into a less prominent part of the inbox.

How worried should marketers be? To answer the question, FT Tech Blog has rustled up some striking data about how Gmail users are behaving following the changes. Read more

Oscar Wilde said: “The only thing worse than being talked about is not being talked about.” That still applies in digital times, as companies work hard for “likes” on Facebook or “re-tweets” on Twitter to build their online presence and community interaction.

This week, online advertising was in the spotlight as sites like Facebook and Twitter made headlines with their efforts to generate revenue. Read more

Well, that didn’t take long. JT Wang, Acer chairman who is now running the world’s second biggest PC company after its board ousted Gianfranco Lanci, has taken his first step in transforming the company.

Less than a week after the boardroom shakeup, Acer has a new image – literally. The company on Monday unveiled a new logo, replacing the previous version that had been in use for the past decade. Read more

Joseph Menn

We have one new fact to report and one new prediction to make about Hewlett-Packard’s webOS-based tablet computing gadget or gadgets, which will not be on display in Las Vegas. Read more