MediaTek

Forecast that a market is going to grow by a third, investors start to salivate. Tell them it is smartphones and mouths go dry. There was a time when owning Samsung or Apple and shorting BlackBerry or HTC was an easy trade. But things got harder a year or two ago; competition appears to be eroding high-end handset profits.

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MediaTek is going decidedly upscale. The Taiwanese company, the biggest supplier of mobile phone chips to China, was until a year ago still best known as the enabler of gray market ‘bandit phones’ that flooded Chinese and other emerging markets.Within the past year, however, MediaTek has increasingly sold its chips to top-tier international phone brands such as Samsung and LG, and expanded its repertoire to include an advanced third-generation chip for smartphones. On Tuesday it announced its next step – licensing fourth-generation LTE technology from Japan’s NTT Docomo.

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