The relationship between video game developers and their marketing departments is usually akin to a bulletstorm between two warring sides in one of their shoot-em-up titles. Or so Kudo Tsunoda, creative director for Microsoft’s Kinect motion controller, and Danny Bilson, THQ’s head of core games, implied in speeches at the MI6 video game marketing conference on Thursday – while pointing out that the respective successes of Kinect and THQ’s Homefront game have been forged by exceptions to that rule. Read more
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