Starbucks unveiled a first-of-its-kind app today that lets users pay for in-store purchases using their iPhone, a move that could pave the way for a new generation of e-commerce applications on Apple’s popular phone.
With the Starbucks Card Mobile App, users can sync their prepaid Starbucks Card with the app, check their balance and refill it using a credit card. At some stores, they can also use the app to pay for Venti coffees and Frappuccinos.
When users select the “payment trial” function on the app, a QR code appears on the iPhone screen. A barista then scans the iPhone, deducting the cost from the Starbucks Card balance, and completing the purchase.
The trial is being rolled out at 16 locations in Seattle and Silicon Valley, where there is high usage of both iPhones and Starbucks Cards. But expect the programme to go nationwide soon, and for other retailers to follow. Read more