Mobile search

Richard Waters

The quote most commonly attributed to ice hockey great Wayne Gretzky is that he skated to where the puck was going to be next, not where it was at the time.

Google has clearly taken this message to heart, to judge from the advances it showed off on Monday in the areas of mobile and real-time search.

What made this all the more striking was the contrast with Microsoft, which last week tried to whip up attention for Bing with a rare event in Silicon Valley to boast its own search innovations. Microsoft’s interest  seemed very much focussed on where the puck already is – though it still has some fresh ideas that suggest it should be able to put up a better fight in this latest round of the Search Wars.