new twitter

Tim Bradshaw

The first thing that struck me about the new Twitter is that it goes on forever.

Hopping onto the 140-character communications site and reading the latest tweets was always a risky endeavour, with so many potential distractions and jumping-off points. Now, before you even reach the bottom of the screen, the next batch of tweets is loaded, and you can just keep on reading – and reading and reading…

If Twitter’s aim is to keep people on its site for longer, that’s certainly a good start.