Apple’s introduction of an iPad mini and the second update this year of the original iPad positions it perfectly to take on all-comers in the tablet wars for this holiday season.
Having handled the new mini at Apple’s launch event on Tuesday, I think it could be onto another winner, the only doubts being over whether consumers will think it too expensive for a 7in-category tablet or so cheap and adequate enough that they need not buy the pricier 9.7in iPad.
Apple must feel it has dealt with the cannibalisation issue by introducing a new version of the “new iPad” it unveiled in March, so that the larger model feels fresh and still appealing to consumers.
Improvements include an even faster chip – the A6X – said to deliver twice the performance of its predecessor, an improved FaceTime HD camera, the new Lightning connector, dual-band Wi-Fi and support for additional LTE carriers worldwide. Read more