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Now it has not one but two carriers touting its latest Windows smartphones, with Verizon launching the Lumia 928 this week and T-Mobile having its own exclusive with the 925, unveiled in London on Tuesday and available at a date to be announced in the US. Both represent advances on its signature Lumia 920 launched last year.
It will take a lot to knock the iPhone off its perch as the best-selling smartphone. So, competitors are circling around its success and uniform design with different features, screen sizes and the odd gimmick. This week, a look at new pairings and partnerships that offer consumers more flexibility.
Nokia has much resting on the launch of its first Windows smartphone, the Lumia 800, the first off the production line since its exclusive partnership was agreed with Microsoft in February. The phone is key for Nokia to claw back a position in high-end phones having been marginalised by Apple and Google’s Android in recent years, writes Daniel Thomas, FT telecoms correspondent.