NUads

Tim Bradshaw

Could it finally be time to wave goodbye to passive TV advertising?

A year ago at the Cannes Lions advertising festival, Microsoft demonstrated the first in-game ads to use Kinect, its motion-sensing Xbox 360 controller. It was rudimentary but there was clearly huge potential for advertisers in having a camera, microphone and internet connection plugged into the TV.

This week, back in Cannes, Microsoft took a big step forward to unlocking that potential with “NUads”. Read more