online advertising

Oscar Wilde said: “The only thing worse than being talked about is not being talked about.” That still applies in digital times, as companies work hard for “likes” on Facebook or “re-tweets” on Twitter to build their online presence and community interaction.

This week, online advertising was in the spotlight as sites like Facebook and Twitter made headlines with their efforts to generate revenue. 

Joseph Menn

Yahoo will put social gaming leader Zynga’s Farmville and other distractions on its pages as it tries to revive flagging user engagement and generate more ad revenue, chief executive Carol Bartz said Wednesday.

At a conference for investors and analysts at the company’s Silicon Valley headquarters, Ms Bartz and other executive said they were concerned about the drop in minutes spent on Yahoo pages per user, but promised an array of fixes. 

Joseph Menn

Online advertising spending fell 5 per cent in the second quarter to $13.9bn from the same period a year earlier, research firm IDC said Wednesday, with the more developed US market declining even more, by 7 per cent.

It marked a second consecutive period of declines, and IDC said that there will likely be between two and four more quarters of the same. In the US, classified advertising dropped 17  per cent in the latest quarter, display ads fell 12 per cent, and search ads held up relatively well, allowing Google to post slight growth. Asia bucked the trend and showed an overall increase in online ad spending.