Ovi

Tim Bradshaw

Nokia’s response to Apple’s mobile applications marketplace has finally launched in a blaze of publicity – but hardly the kind the Finnish device maker can have hoped for.

Nokia announced the Ovi store in Barcelona in February, although its Ovi internet services brand has been around since August 2007. Clearly it has built up more anticipation than it could handle, as the “extraordinarily high spikes of traffic” caused the site to crash soon after opening. Even after downloading the Ovi software, some users reported seeing a limited selection of applications available in the store.