A new alliance should make it a bit easier to get around the web without accumulating yet more usernames and passwords.
The Open Identity Exchange will enable users of PayPal, Google and Equifax to sign into certain US government websites using their credentials from those sites.
The National Institutes of Health (NIH) is the first government website accepting these credentials. Once signed into the NIH website with, say, a PayPal ID, users can perform customized library searches, access training resources, register for conferences, and contribute to medical research wikis. Read more
Part of Amazon’s success is attributable to the ease it has brought to the payments experience. Shopping on Amazon.com is made simple by Amazon storing much of a customer’s checkout information and minimising clicks, and a few years ago Amazon rolled out Checkout, which lets users on other websites pay using their Amazon credits or payments information stored on Amazon. (Amazon doesn’t reveal Checkout has been successful.)
Now Amazon has released a Mobile Payments Service. The programme will let e-commerce sites integrate the Checkout experience into sites designed for mobile phones, presenting yet another option for developers who are eager to encourage more mobile-commerce. Read more
Starbucks unveiled a first-of-its-kind app today that lets users pay for in-store purchases using their iPhone, a move that could pave the way for a new generation of e-commerce applications on Apple’s popular phone.
With the Starbucks Card Mobile App, users can sync their prepaid Starbucks Card with the app, check their balance and refill it using a credit card. At some stores, they can also use the app to pay for Venti coffees and Frappuccinos.
When users select the “payment trial” function on the app, a QR code appears on the iPhone screen. A barista then scans the iPhone, deducting the cost from the Starbucks Card balance, and completing the purchase.
The trial is being rolled out at 16 locations in Seattle and Silicon Valley, where there is high usage of both iPhones and Starbucks Cards. But expect the programme to go nationwide soon, and for other retailers to follow. Read more
PayPal said in March that it planned to double revenues in two years, growing from $2.4bn to $5bn by 2011. It was an audacious goal, but today PayPal gave some indication of how it hopes to achieve as much.
With the official introduction of its platform on Thursday, PayPal invited third-party developers to tap into the PayPal experience and weave it into their own applications and websites. Called Adaptive Payments, the platform should expand PayPal’s reach, bringing it to iPhone, Facebook and Twitter applications, and perhaps into the physical retail world. Read more
There are signs the mobile payments market is really taking off at last with Nokia announcing a substantial investment in service provider Obopay today.
The amount, understood to be in the region of $70m, is being put in by Nokia itself rather than its venture arm and gives it a minority stake in the Silicon Valley company. Read more