Skimming down the ski slopes of Davos this year, wearing the latest gadgets from this month’s Consumer Electronics Show in Las Vegas, digerati will be able to register their speed, altitude, position, distance, temperature, heart rate and even brain activity at any given second.
With point-of-view action cams attached to ski poles and helmets, the whole experience could be captured in wide-angle UltraHD quality and streamed to a smartphone screen or out to watching friends on Facebook.
Is there any reason you wouldn’t want to see search engine results that reflect your own particular interests and tastes?
That’s the question raised by Google’s announcement today that it will personalise all search results from now on unless users actively opt out. That means, as Danny Sullivan explains, if you tend to click on Amazon in the search results, Amazon is likely to feature higher in the results you see in future.
Developments like this quite naturally prompt a knee-jerk concern: Does this mean they’ll be keeping or using information about individuals in new ways? Isn’t this another step in the creeping erosion of online privacy?