Pinterest

Hannah Kuchler

It’s #ThrowbackThursday, where the internet celebrates all things Michael Jackson and dodgy haircut-related. For Facebook, it is a chance to announce a retro app called Rooms from its Creative Labs team, the engineers and designers who play around with creating different kinds of social apps that may not be every Facebook users’ cup of tea.

According to the blogpost that accompanied its launch on Thursday, Rooms is a throwback to the “early days of the web” when it was about “connecting to people who you would never encounter otherwise in your daily life”. Read more

Hannah Kuchler

Pinterest, the online scrapbook recently valued at $3.8bn, will allow companies including Walmart, Nestle and Random House to show off the most popular pins about their products on their own websites. Read more

Hannah Kuchler

 

Pinterest – the online scrapbook which started to show adverts just this month – has been valued at whopping $3.8bn in its latest round of fundraising.

This more than 50 per cent rise in valuation in only eight months shows investors have faith the site is transforming from the home of Mid-Western wedding planners to a store front for big brand marketers. Read more

Pinterest, the fast-growing online scrapbooking site, has raised $200m, valuing the three year-old company at $2.5bn.

The San Francisco-based company is adding to its unconventional list of investors with this financing round, rather than turning to the Silicon Valley venture capital firms that typically lead investments for a company at this stage of growth.

The latest round was led by Valiant Capital Management, a hedge fund in San Francisco founded by Christopher Hansen, who is better known for his attempts to bring an NBA basketball team back to Seattle than his technology bets. Read more

Pinterest

Today’s hottest internet services all involve pictures. Draw Something attracted 15m users in its first six weeks before the game was bought for $200m by Zynga, Pinterest has rapidly become the third-most popular US social network and Facebook is paying $1bn for Instagram. This week, snapshots of three picture-taking services.

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iPad analysis image
The origins of new internet fashions can usually be traced back to the technology elite of Silicon Valley or the digital media aficionados of New York – not to women in the small towns of the American Midwest.

That makes the sudden rise of Pinterest, a website for collecting and sharing images, an intriguing anomaly. The popularity of the site, which first took off in Iowa – a state better known for its corn than its computer code – has grown rapidly in recent months among mainly female users.

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To have good taste, George Bernard Shaw once suggested, is to lack originality.

If so, then it has never been easier to show off your good taste online. A group of fast-growing websites, led by companies such as Twitter, Tumblr and Pinterest, is benefiting from what has become one of the most prevalent forms of internet behaviour: a desire simply to echo – and re-echo – the words, images and videos produced by someone else.

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