Plumbee

Robert Cookson

Endemol, the television production company behind Big Brother and Deal or No Deal, has placed a bet on the growth of social casino gaming with the acquisition of a $13m stake in London-based startup Plumbee.

The deal, which values Plumbee at $40m, brings together the world’s largest independent TV production company with a two-year-old startup whose flagship title Mirrorball Slots is among the top ten highest grossing social casino games on Facebook.