Facebook’s “Sponsored Stories”. Twitter’s “Promoted Tweets”. Tumblr’s “Sponsors” in Radar and Spotlight. A pattern is forming in how social media companies charge advertisers to promote their “organic” postings.
The latest to flip the revenue switch in this way is Foursquare.
More than three years after the location-led app took the South by South West Interactive festival by storm, “Promoted Updates” are Foursquare’s first big ad product.