Quattro

Joseph Menn

Since Apple bought Quattro Wireless last year, it has continued to offer that company’s services placing banner advertisements on smartphones even as it ramped up work on iAds, the fancier iPhone-only marketing with interaction and video.

No more. The former Quattro CEO who is now an Apple VP, Andy Miller, told customers this week that Quattro will stop taking new orders at the end of September and devote all its attention to iAds. 

Maija Palmer

Amobee mediaConsolidation in the mobile advertising market continues at breakneck pace. After Google’s proposed $750m acquisition of AdMob and Apple’s $275m bid for Quattro, Amobee is now buying RingRing Media of the UK for an unspecified – but probably much smaller –  amount.

California-based Amobee said the deal would result in a combined company bigger than Quattro in terms of revenues and number of ads served each month. Analysts at IDC estimate Quattro has around $21m in mobile ad revenues, giving it around 7 per cent of the market. Both would still be dwarfed by the combined Google/Admob, which would have nearly a quarter of the market with revenues of $68m.