Microsoft has worked out a new way to disintermediate the bloggers and get its own voice out on the real-time Web.
If you can’t attend an important event, following someone who is live-blogging it is sometimes a good way to keep up with the news (we did it ourselves yesterday for the Microsoft/ Yahoo search announcement.)
But why leave it to highly opinionated, possibly erroneous intermediaries to get your message out? “Real-time” is coming to have an increasingly important influence on shaping how major events come to be seen – not so much the first draft of history as the first quick scribble. Read more