BlackBerry stepped up its smartphone game this week with the unveiling of two new devices, the Z10 and the Q10, and its latest operating system, BlackBerry 10. While BlackBerry hopes the reinvented devices and a rebranded name will mark a turning point as it seeks to increase sales, many reviewers suggested that the company could be near the end of the line.
Research In Motion unveils the BlackBerry 10 today amid the greatest degree of anticipation and scrutiny in the company’s history. At events in New York, Toronto and London, the Canadian manufacturer is launching a new operating system and two smartphones.
The company and CEO Thorsten Heins are betting it will secure RIM’s future – and even its survival – in a tough marketplace where it has lost share to Apple’s iPhone and Android-based devices.
Things are heating up again in the world of tablets. While talk of a tablet war is buzzing, with the latest player soon to be Microsoft, existing tablet makers are struggling to catch up with the iPad.
This week, Microsoft showcased its Windows 8 operating system on tablets at the Build conference and RIM announced its Playbook tablet sales had fallen far below expectations.