saving the rainforest

Maija Palmer

Google logoGoogle’s European Zeitgeist event this year has been nicknamed “the Royal one” as it was attended not only by the usual business heavyweights like Vivendi’s Jean-Bernard Lévy and Richard Branson but by Prince Charles of the UK, Crown Prince Haakon of Norway and Prince Philip of Spain.

The presence of royalty is not as strange as it might initially seem. Much of Zeitgeist revolves around discussions on how to save the planet, and this is a project that many otherwise under-employed European royals have embraced.

Perhaps these aristocrats also see a kindred spirit in Google, the king of the internet. Oh if only it weren’t for those tedious elected governments, those dull regulations, how much easier it would be to make the world work better.