search neutrality

Back in the dark, distant days when newspapers ruled the earth – make that the early 1970s – getting into print often made the difference between getting your issue heard and being invisible.

That’s why a candidate running for office in Florida sued the Miami Herald in 1972, demanding a right to have his opinion carried in the newspaper. The courts would have none of it, holding that the Herald had a right to make its editorial judgments.

Why is this relevant? Because Google is the new power in the land, and there are plenty of people who would like to get a better showing in its results pages. Besides the complaints to regulators and lawsuits, this has touched off a wider debate about “search neutrality” that Google’s Marissa Mayer (pictured) addresses in a comment piece in Thursday’s FTRead more