Google Instant provides the clearest evidence for years that Google is still prepared to throw its engineering might – and its wallet – into raising the stakes in the search business.
This turns out to be more than the one-off launch that we wrote about last month. Rather, Instant has become a rolling series of changes that together amount to a very sizeable challenge to anyone else who wants to stay in the search business long term (are you listening, Microsoft?)
This is how Johanna Wright, director of product management for search, described the latest twist to Instant, unveiled on Tuesday: “We’ve had to take images of every page on the Web, and to know where every word on the internet sits.” Read more


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