skittles

David Gelles

One of Twitter’s most powerful attributes is its ability to deliver real-time search. Rather than wait for blogs and web pages to be scraped, archived and inserted into search results, Twitter allows for instant searching of the thousands of brief messages its users generate each day.

Companies have already begun using Twitter to douse PR fires, service customers and promote sales. Now one US candy-maker is using Twitter’s real-time search as a way to show off just how much people are Tweeting about it (and flaunt its social media savvy). Read more