smartwatch

It sounded like hubris last week when Nick Hayek, chief executive of Swatch, dismissed out of hand the threat from a potential Apple “smartwatch”. Hadn’t he heard what happens to companies involved in areas of personal technology that come under attack from the creative geniuses of Cupertino, California?

Summoning up images of unwieldy internet watches dating back to Microsoft’s Spot watch of nearly a decade ago, Mr Hayek questioned whether “an interactive terminal on your wrist” would ever catch on. “Personally, I don’t believe this is the next revolution,” he was quoted as saying.

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