At the South by Southwest Interactive festival, the annual geek gathering in Austin, Texas, a new Google gadget was the talk of the town – literally. Google’s “talking shoes” crammed a tiny computer, sensors, speakers and a Bluetooth wireless controller into a pair of Adidas that shout at their wearer when they aren’t moving around enough.
Google’s latest venture into wearable technology was more an attention-seeking gimmick than a serious new venture. But with the search giant ploughing significant resources into Google Glass, it’s another indication that Google is serious about moving from the digital to the physical – plans that seem to include a smart watch, too. Read more