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Facebook has finally launched its latest answer to Snapchat, releasing Slingshot after Poke, its previous attempt at ephemeral messaging was withdrawn from the app store in May.
The world’s largest social network is trying to plug any hole in its dominance – it bought Instagram to shore up its place in photo-sharing, WhatsApp to expand its messaging and it attempted to buy Snapchat late last year.
When that project to buy the hottest new thing for teenagers failed, and its own usage amongst younger teens began to decline, it turned to its Creative Labs team to try to make its own at home. Read more
Few technology companies are hotter than Snapchat, the photo sharing app founded just under three years ago that turned down a $3bn bid from Facebook. An article about the company in Forbes calls it “the greatest existential threat yet to the Facebook juggernaut”, highlighting that “droves” of teens (the median age of a Snapchat user is 18) are turning to the social network founded almost three years ago that allows users to send videos, pictures, text or drawings that disappear after a set period of time.