social media marketing

At a conference this April, Sheryl Sandberg, Facebook’s chief operating officer, got chatting to Cherie Blair, a lawyer and philanthropist who is the wife of former British prime minister Tony Blair.

Fast forward five months, and the pair are now unveiling Facebook’s first partnership to promote entrepreneurship, among women who run businesses in the developing world. “I think this is the way women work – we wanted to see if we could cooperate to use Facebook and its technology to help women,” Mrs Blair said in a conversation with the FT.

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PeerIndex, Europe’s answer to Klout, has raised a Series A round of funding to build out its “social influence marketing” platform.

Investors in the $3m (£1.9m) financing include specialist firms Anthemis Group and Antrak Capital and a handful of individual angels, including Tom Glocer, former chief executive of Thomson Reuters, and Sherry Coutu, stalwart of European tech firms including Lovefilm and Artfinder, and a LinkedIn board member. Read more