It isn’t news to say that Facebook is good for sharing content. Indeed, if this weekend’s debate is anything to go by, some people are coming to think the site promotes oversharing to an annoying degree.
But quite why the viral effect in Facebook is so strong has been difficult to understand in detail. In spite of its best efforts to nudge users towards looser privacy settings, navigating Facebook still feels like a set of small networks for friends rather than one large network.
A new study by Facebook and the University of Milan sheds some light on this. Read more








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