social networks

Hannah Kuchler

The one big US social network not blocked in China launches its new site there in beta today – as part of a Chinese push previously reported by the Financial Times

Every six months Mediacom, the media buying agency, surveys 1,000 kids in the UK and asks the name of their favourite website. The big story over recent years has been the decline of Facebook.

In 2010 nearly half of kids (aged 8-16) said it was their favourite site – now that number is just one in six. The top performer is YouTube, which is quoted as the favourite of more kids than Facebook and Twitter combined (see graph below).

That’s interesting for a couple of reasons. 

Hannah Kuchler

The much-anticipated Twitter IPO (TwIPO?) has arrived. Twitter chose to announce it, of course, on its own site:

 

This is the last technology news round-up for 2011. We’ll return in the new year. So, until then, here’s the latest tech news from around the web:

Israelis are the world’s biggest users of social networks, TNW reports. According to a survey by Comscore, Israelis spent, on average, 11.1 hours on social networks during October 2011 – more than double the global average of 5.7 hours and ahead of markets like the UK (seven hours) and US (6.9 hours). Slightly behind Israel comes Argentina (10.7 hours), Russia (10.4 hours) and Turkey (10.2 hours). 

Tim Bradshaw

It isn’t news to say that Facebook is good for sharing content. Indeed, if this weekend’s debate is anything to go by, some people are coming to think the site promotes oversharing to an annoying degree.

But quite why the viral effect in Facebook is so strong has been difficult to understand in detail. In spite of its best efforts to nudge users towards looser privacy settings, navigating Facebook still feels like a set of small networks for friends rather than one large network.

A new study by Facebook and the University of Milan sheds some light on this. 

Joseph Menn

As Silicon Valley executives, developers and analysts absorbed Facebook’s masterstroke this week, propagating a lightweight “like” button across the internet, most were impressed–some so much that they predicted Facebook would one day overtake Google.

Facebook Chief Executive Mark Zuckerberg appears to have learned from past mistakes and avoided setting off a massive outcry from privacy advocates. That means adoption probably will be massive.

But that likelihood is stoking a deeper current of nervousness. The thinking goes something like this: Facebook, which keeps making more user information public, is soon going to know and share a lot more about its 400m audience and where else they’ve been on the Web. 

Chris Nuttall

Facebook’s new Like button and its other social plugins launched on Wednesday have been getting a thumbs up from developers, marketers, analysts and users.

Just like the Like button, implementation of the new features on websites is simplicity itself. But their implications are deep and far reaching. 

Tim Berners-LeeAre you worried about what you’ve put on Facebook? Concerned that your current – or a future – employer will judge you on some of the personal and possibly foolish things about on the web? You should be.

Apparently 44 per cent of firms are using social network sites to check out job candidates. That was in October last year. And that’s just the ones who admitted to it. 

sheryl sandbergMark Zuckerberg scored a coup on Tuesday by recruiting one of Google’s top stars to take the number two spot at Facebook, the fast-growing social network.

Among other things, Sheryl Sandberg’s appointment as Facebook COO will bring some adult supervision to a company that, for all the buzz and excitement,  manages every so often to remind the world that it is being run mainly by twenty-something computer geeks.