How do you say “Farmville” in Japanese?
Zynga, maker of the popular social game, wants to find out.
To do so, the San Francisco company is entering into a joint venture with Softbank to develop and distribute games in Japan. As part of the deal, Softbank is investing $150m in Zynga, and will help launch the new business unit, Zynga Japan, in Tokyo.
Details of the partnership are scarce, but it will be interesting to see how Zynga’s games go over in Japan, a difficult market for foreign companies to crack. The deal also brings social gaming, which originated in Asian markets, full circle. Read more
Ustream, the internet live-video streaming service, has announced a $75m venture-capital roundled by Japan’s Softbank , primarily aimed at funding Asian expansion.
The Silicon Valley company said the second-round investment would help to fuel its growth in the US and Asia, specifically in Japan, China, Korea and India.
Giving individuals in China the ability to broadcast their thoughts live to the world sounds a risky business for any startup at present, but John Ham, chief executive, told me they would tread carefully. Read more