Spotify knows how to brand a music service.
Last year, the ad-supported streaming service introduced “offline listening” to its mobile and desktop music applications for premium subscribers without ever mentioning the dreaded phrase “DRM” – in spite of the fact that access to the songs disappears as soon as you stop paying.
Today, it has announced a couple of new ways to access its extensive library in the cloud, whose limitations are so cleverly branded that you’d hardly notice. Read more


Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw