Spotify Unlimited

Tim Bradshaw

Spotify knows how to brand a music service.

Last year, the ad-supported streaming service introduced “offline listening” to its mobile and desktop music applications for premium subscribers without ever mentioning the dreaded phrase “DRM” – in spite of the fact that access to the songs disappears as soon as you stop paying.

Today, it has announced a couple of new ways to access its extensive library in the cloud, whose limitations are so cleverly branded that you’d hardly notice.