The co-founder of fitness tracking device maker Jawbone wants to take on Twitter with the long-awaited launch of a new “global opinion network”, State.
State, which emerges from private testing on Thursday, has been many years in the making. Alex Asseily, who is still Jawbone’s chairman, and his brother Mark have been developing State since 2011, soon after Alex returned to London following 17 years in San Francisco. They had originally hoped to launch it in 2012 but the delay partly reflects the daunting scale of Mr Asseily’s vision. Read more