super bowl

The Super Bowl’s power outage was embarrassing for the NFL and CBS – but golden for Twitter.

When the lights went out in the Mercedes Benz Superdome in New Orleans, the Super Bowl broadcast didn’t show any extra ads. But the TV audience wasn’t watching the big screen anyway. If my Super Bowl viewing party in San Francisco is anything to go by (and, for once, fewer than half of the people here in attendance work in tech), a lot of people were looking at their smartphones, checking Twitter.

And amid the usual (t)witticisms you would expect in this sort of situation, many brands were quick to take advantage. If nothing else, it shows that not all of adland’s creativity goes into TV ads these days. Read more

Tech news from around the web, Super Bowl edition:

Although automotive companies were the most prolific advertisers during Sunday’s Super Bowl, many of the $7m-a-minute spots also involved tech companies – large and small. Read more

The raciest Super Bowl ads usually involve bikini-clad women beckoning football fans to buy a beer. But this year’s ad from Groupon, the US-based company that arranges group discounts at local merchants, broke new ground by stirring up political tensions around Tibetan independence to sell coupons to a restaurant.

The ad managed to offend advocates on both sides of the issue and could ultimately hurt Groupon’s expansion prospects in China. Read more