sustainability

Tim Bradshaw

A cheeky Apple advertisement appeared in several newspapers on Tuesday. Above a vast array of solar panels, it read: “There are some ideas we want every company to copy.”

The ad ran not only during Apple’s latest bout of patent litigation against Samsung, which continues in a San Jose courtroom, but on Earth Day, an annual reminder of our environmental responsibilities.

Apple used Earth Day to launch a new video ad, ‘Better’, narrated by chief executive Tim Cook himself, and a new portion of its website dedicated to its green achievements. These include powering its data centres with 100 per cent renewable energy, as well as 120 of its retail stores.

But perhaps more remarkable is that Mr Cook let Lisa Jackson, Apple’s vice president of environmental initiatives, give an open and sometimes unscripted talk at Stanford University on Tuesday night. Read more