the independent

Tim Bradshaw

Mark Zuckerberg said in September that Facebook’s new sharing tools for music, video and news would “transform” the media world, with the social network “rethinking the whole way the news industry works”.

A few weeks in, there are early hints he might be right. Music services such as Spotify and Deezer had shared 1.5bn “listens” as of last week, while Rdio has seen a 30-fold increase in new user registrations from Facebook.

But the transformation is not necessarily what Facebook’s founder or his new partners in the news industry might have expected. A surge of Facebook traffic to years-old stories may be forcing news sites to reassess the importance of, well, news.