Two trends clear in Facebook’s IPO filing on Wednesday were the inexorable rise in importance of digital-based gaming revenues and the growth in mobile – we learned Zynga was a key revenue-generator for Facebook and half of Facebook’s members were now users of its mobile products .
Earnings and data from Electronic Arts, THQ and Japan’s Gree over the past 24 hours further emphasise that the old order of disc-based console gaming will have a declining share of consumers’ attention, as consoles become more general entertainment boxes and smartphones and tablets proliferate. Read more
The relationship between video game developers and their marketing departments is usually akin to a bulletstorm between two warring sides in one of their shoot-em-up titles. Or so Kudo Tsunoda, creative director for Microsoft’s Kinect motion controller, and Danny Bilson, THQ’s head of core games, implied in speeches at the MI6 video game marketing conference on Thursday – while pointing out that the respective successes of Kinect and THQ’s Homefront game have been forged by exceptions to that rule. Read more
THQ received a bloody nose recently with the timing of the release of its mixed martial arts UFC Undisputed 2010 game.
Brian Farrell, chief executive of the video game publisher, is hoping for a better outcome by holding fire with Homefront, a new first-person shooter that faces formidable opposition from Activision, Electronic Arts and Halo-maker Bungie. Read more
THQ and chief executive Brian Farrell (pictured) made a fighting comeback in the June quarter, with their mixed-martial arts game selling nearly 3m copies and returning the video game publisher to profit.
THQ reported sales up 77 per cent on the previous year at $243.5m and profits of 9 cents a share compared to losses of 41 cents. Read more
Video-game industry sales are continuing to slump in the US, with NPD figures for May released this evening showing a 23 per cent drop year-on-year, with falls led by hardware sales.
It’s hard to imagine any improvement till the holiday season, barring early price cuts for the consoles. Major game releases also seem to be “back-end loaded”, compared to last year, when there were big hits earlier in the year, such as Grand Theft Auto IV (GTA). Read more
The top-selling video game for May on the latest consoles is unlikely to be disputed. UFC 2009 Undisputed, released on May 19, shipped 2m copies in its first two weeks, according to its publisher THQ, and looks likely to top the NPD charts when the research firm releases its figures on Thursday.
It’s a sign of the growing popularity of the Ultimate Fighting Championship and the sport of mixed martial arts. It’s also a signal for THQ’s competitors, namely Electronic Arts, to seek a piece of the action. Read more
To borrow an EA game title, it feels as if there is an Army of Two, or perhaps three, benefiting from booming video game software sales.
That best sums up the paradox of strong industry sales but disappointing revenues and losses for individual publishers. Read more