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Twitter has acquired mobile ad specialist Namo Media as it tries to increase advertising revenues and answer investor concerns about its growth prospects. Read more
First it was McDonalds and their #McDstories, which became more about animal cruelty than burgers with friends, then it was #AskJPM Q&A session which was cancelled after it became more about mis-selling scandals and trading losses than investment questions.
Now it is the NYPD’s turn to feel Twitter’s wrath. The force tried to use the site to start a conversation, as social media marketers are prone to saying, about the city’s love for the police. But the tag #myNYPD was quickly adopted for far more photos of police brutality than selfies with the cops. Read more
Twitter has announced the acquisition of Gnip – one of only two companies it originally gave access to the “firehose” of trillions of tweets – as the social media company pursues revenues through selling analytical services. Read more
Twitter unveiled the first sign of its much awaited new design on Tuesday, to a near-universal reaction that it looked just like Facebook. Read more
US politicians are swinging from Vines at President Obama for the first time in their reaction to last night’s State of the Union speech. Read more
There was plenty of self-congratulation going on between Twitter and its advisers on Thursday. They had just avoided a repeat of the messy Facebook IPO: Twitter is officially the new darling of Wall Street.
But did they err in the other direction instead and massively under-price the offering? Read more