Say you’re a fairly aggressive taxi app company with a reputation for hiking prices at peak times and raising hundreds of millions of dollars to crush your competitors. What’s the one thing with enough internet love to offset your karma? That’s right: kittens.
And so it came to pass that Uber, “everyone’s private driver”, for one day only delivered kittens and cupcakes. And the internet said it was good. Even for $20 for 15 minutes of “snuggles”. Read more
Taxi and ride-sharing apps such as Uber, Lyft and Sidecar are gearing up for one of the busiest nights of the year on Monday, hoping to raise prices, boost drivers’ income – and head off criticism from passengers and lawmakers for doing so.
Uber was given a rough ride by some customers after last New Year’s Eve, when they awoke not only with sore heads but lighter (digital) wallets due to the limo- and taxi-hire service’s “surge pricing”.
At times of peak demand, Uber pushes through price rises of up to four times as much as its regular fares, which are automatically charged to a credit card at the end of the journey.
Although it flagged the increases last year, some passengers – perhaps after a few drinks – failed to notice the warnings and ended up paying over $100 for short rides. Read more