Ultrabook

Taiwan’s Asus has been a keen early supporter of Intel’s ‘Ultrabooks’, with chairman Jonney Shih appearing on stage with Sean Maloney, head of Intel China, to make the announcement and show off the first model in May.

The vision was for these thin, responsive notebooks to revolutionise the traditional PC industry, which has come under increasing challenge from smartphones and tablets. Intel’s ambition is for ultrabooks to make up 40 per cent of the consumer notebook PC market by the end of next year.

Yet the reality, Asus’ chief executive Jerry Shen said on Friday, is that a 40 per cent share is “a very aggressive target that would be difficult to meet before 2013”. Read more >>

Intel’s vision of a new category of ‘Ultrabooks’ that would revolutionise the consumer PC industry has won over at least one important convert.

Speaking at a separate press conference just minutes after Intel’s keynote speech, Ray Chen, president of Taiwan’s Compal, the world’s second-biggest contract PC maker, praised the idea of Ultrabooks and said it would “ignite the next wave of laptop replacements” next year when those new models come onto the market. Read more >>